Why shallow Marketing leads to deeper Impact
If I truly care about my message, I need to meet people where they are—not where I wish they were. Deep ideas don’t spread just because they’re profound. They spread because they’re accessible. Because they make sense to the person hearing them.
Depth doesn’t sell. But without it, nothing lasts.
It's important to solve problems deeper than the surface level.
But don’t become the “derp,” like I did.
What is “derp,” you ask?
A derp is someone who goes deep everywhere. That's, at least, my definition of it.
A person who is spiritually numb; everything has to be seen from the deepest level.
I was like that.
I used to scoff at “shallow” marketing tactics, thinking they were beneath me.
Yet, paradoxically, I still had petty ego desires.
I still wanted validation. I still wanted to be admired. I still wanted to get rich. Even now, I want more. More income, more influence, more impact. The urge for organic growth is natural. And that’s the funny thing. The deeper I go, the more I realize I’m still human.
I used to believe true success came from depth, not surface-level tactics. I thought humans were complicated, that they needed a ridiculous amount of “scratching through the surface” to solve a problem.
And that is still true.
We humans are, in fact, complex beings.
Our psychology is not simple at all.
But you know what is simple? Our needs are.
Let’s unwind.
We want to be healthy, beautiful, and wealthy. These are "evergreen markets", meaning they have consistent demand. If you solve a problem and sell the solution as a product or service, you will have no demand issues.
And you can sell to people if you speak their language. Not the language of your ideals. Not the language of your intellect. The language of their needs.