The Triple Triumph: Win/Win/Win with Service to Others

Two Earthbound Ninjas

You know the anime "Naruto"?

The one Anime that I love the most.

Two main characters.

Two figures representing the complexity of conflict, between rivals and friends.

Between self-service and altruism: Naruto Uzumaki and Sasuke Uchiha.

Naruto is a heated spirit and compassionate ninja.

He is the Kiyuubi of the Konoha Village.

He was chosen to carry the burden of the nine tailed demon Fox inside of him.

Even though he was always casted as an outsider and weirdo,

he is driven by his commitment to support and protect his village and friends.

His goal is that the villagers recognize and respect him.

His ultimate goal is that some day he will be the Hokage (President).

This reflects his dedication to 'Service to Others.'

He is dedicated to a cause that is bigger than himself.

Sasuke has a troubled past and seeks revenge for his clan.

His bigger Brother murdered his entire clan.

He follows a darker path of self-service, driven by personal ambitions and the desire for power. He wants to be stronger than his brother Itachi Uchiha, in order to ultimately kill him.

His story is about personal growth and mastery.

He focuses on himself and doesn't connect with others.

What initially began as Naruto's envy of Sasuke's ninja prowess,

turned into an intricate bond between these two.

Naruto was obsessed with keeping Sasuke as a friend.

Did everything to keep him from isolating himself.

Sasuke was obsessed with power,

outwardly annoyed by Narutos clingy nature.

He did not see Naruto as a friend.

But Narutos tenacity was undeniable.

And beneath their surface differences, they shared profound similarities and a destiny that would shape the future of the shinobi world.

Reaching heights of power

that positioned them as not only the protectors of their own realm

but as the saviors capable of rescuing the entire whole shinobi world.

Their growth and interconnectedness of their paths from rivalry to alliance underscore the series' deep narrative

of redemption,

cooperation,

and the enduring bonds forged through shared struggles and aspirations.

Naruto and Sasuke's stories are more than just narratives.

They are illustrations of the ongoing struggle between self-interest and helping others.

Intertwined, their life's is a complex rivalry and brotherhood.

These paths, although they seem different, are closely connected.

As described in the series,

Naruto and Sasuke were reincarnated spirits of the age old souls of

Ashura and Indra.

They both shared the same conflict.

This Karmic relationship was going on till generations.

Two people:

One gravitating towards Service to Self,

One in line with Service to Others.

Until they learned to understand each other.

To not only have empathy for eachother,

but also learn the ways of the other.

In order to balance each other out.

And that was only possible not only through the necessity of saving the world together,

but also to settle it all afterwards with a last fight against eachother.

In the end, they both blew their arms of, almost dying.

That was the moment Sasuke realized that Naruto is his friend.

Funny, no?

It really represents the whole karmic cycle we as humans are going through.

People in Love of Power,

the others are in the Power of Love.

In this Loveletter, we will discover the nuanced interplay of Service to Self versus Service to Others in its galactic dimensions.

The Misunderstood Path of Service

Service to Others is misunderstood heavily.

It is a path walked by some, understood by few.

Service to Others is a term laden with honor yet heavy with misconception.

If you hail from a traditional background, you know it well.

Serve your family, your community.

This often comes at a cost — the cost of oneself.

We explored this phenomenon in 8 Ways to fix your Lack of Courage

The belief is stark and misleading: to help others, one must fade.

Power and love split paths.

The powerful hoard, shield, survive.

The loving serve, diminish, and fade.

And one big objection: by serving others, you lose yourself.

This misconception, that if you are in service to others, you have to secrifice your own wellbeing, is a distortion.

It generates the false idea that you can not gain power yourself.

This creates much of a gap between the powerful and the loving people.

Loving people, thinking they do not deserve to be powerful, beliteling themselfes to be a servant for their whole life.

This principle of Service to Others has been blackmailed heavily.

It is seen as a fool's errand — a sure path to losing oneself.

And Service to Self is loaded too.

It's “seemingly” about self-preservation, hoarding resources, concealing knowledge.

Leading to a barren place where wealth is plenty, but joy is scarce.

People ask, "What's in it for me?" expecting a transaction, not a transformation.

“The service to self pathway is inherently limiting, because the root emergence of this thought pattern is around self preservation: the mindset that resources are limited, wanting to hoard information, wanting to conceil knowledge”

The Alchemist

Link to the Video: https://www.youtube.com/watch?v=LFIaKEFt9ig

They come from a “What’s in for me?” attitude, thinking that you give an receive in a linear fashion. Which is not the case.

Capitalist society is driven by service to self mostly, because we have not yet fully understand what being in service is.

Don’t get me wrong, most service based businesses are revolving around the act of serving.

Service is often a one-way street.

You provide, you receive, end of story.

Without any further thought about what that would mean for third parties.

But this narrative misses the mark.

It's not a zero-sum game.

Third parties in this case is the world, the environment, people who are in the next to that person who you give a service or product to.

We must redefine service.

Navigating the meaning of Service

The Dichotomy of Service

Service to Self often gets a bad rap, seen as selfish or short-sighted.

But there's more to it.

It's about self-preservation, yes, but also about self-improvement.

It's the soil nurturing its own nutrients, not only to exist, but to flourish.

Without a strong foundation, nothing grows.

This service is about ensuring that the soil of our being is fertile and robust,

ready to support ourselves and the others.

Service to Others is the rain to this soil, the external nourishment that helps everything bloom.

But it's not without its pitfalls.

Without balance, this rain can flood the soil, wash away nutrients, and leave nothing but erosion.

Service to Others, then, is not about self-sacrifice but about enriching both the giver and the receiver.

It's a reciprocal relationship, where both parties grow.

The relationship between these two services is not linear but circular.

Each feeds into and supports the other.

The Journey of Serving Self to Serve Others

It's about setup.

Do you cultivate your environment with care?

Do you sense when someone can benefit from your knowledge or expertise?

This intuition is the gardener's touch — knowing when to plant, when to water, and when to harvest.

I've learned that service, like any good crop, requires patience.

Luck,

opportunity,

or whatever you may call the fruits of service,

don't come overnight.

They need time to germinate, grow, and finally bear fruit.

The key is to give without expecting anything in return.

Yet, service is not just about giving away.

It's also about creating channels for reciprocity.

I have learned that when I make something that people can buy, it gives them a chance to give back.

People do this because they appreciate what I've done,

or because they want to help others too.

This exchange is like rain meeting soil, a natural cycle that benefits everyone involved.

Serving others, then, becomes a holistic act.

It's not just about what you give but how you enable others to participate in the cycle of giving and receiving.

It's about cultivating an environment where service flows freely,

where each act of giving or receiving enriches the whole.

This is the true essence of service.

It begins with individuals.

The Pitfalls: Spiritual Ego

Yet, beware the shadow of spiritual ego.

It lurks, turning noble intentions into quests for validation or superiority.

This ego tells tales of selflessness while seeking applause.

Service then becomes a burden, a chain rather than liberation.

The remedy is simple yet profound: boundaries.

Know your limits.

Understand that you are not infinite.

You must recognize where you end and another begins.

These boundaries aren't walls.

In serving yourself with balance and health, you build a foundation.

You become a wellspring of help, not out of obligation but choice.

Not for praise but for the genuine desire to make a difference.

This is the path of sustainable service.

The Pitfalls: Separation Consciousness

Separation consciousness is solitude in a crowd.

Each person is an island, remote, self-contained.

It's a world of borders, of me versus you, us against them.

In this view, the world is a finite pie, and every other is competition for a slice.

Unity consciousness is the opposite.

It sees the threads connecting every life, every story.

It's not you or me but us.

We share the same earth, breathe the same air, live under the same sky.

This view knows that in helping you, I help myself, that your joy adds to mine, your sorrow lessens with my comfort.

It's an understanding that we are not solitary creatures but parts of a greater whole.

The Triumphant Trifecta in Business and Life

This is where the concept of WIN/WIN/WIN comes into play — an approach where the service provider, customer, and larger community all benefit.

The first win is for the service provider.

In a balanced, ethical business, service isn't sacrifice; it's strategy.

It's about offering value, growing one's capabilities, and achieving goals.

But this growth isn't at the expense of others — it's part of a larger cycle of mutual benefit.

The second win is for the customer or client.

They receive a product or service that meets their needs, enhances their life, or solves a problem.

Customers being satisfied is not just the end of a transaction.

It is also a link in the chain of continued business.

It shows the value and impact of the service provided.

The third win extends beyond the immediate exchange to the broader environment.

It considers the impact of business practices on the community, the economy, and the world. This might mean creating jobs, fostering positive cultural values, or ensuring environmental sustainability.

It's an acknowledgment that businesses do not operate in a vacuum and that their actions ripple outward.

A WIN/WIN/WIN approach shifts the perspective.

It cultivates a culture of responsibility, innovation, and community involvement.

Businesses enhance their value and the value they provide to others.

The solution to this is not only a shift in perspective, but a change in System Design.

Adopting a WIN/WIN/WIN mentality is more than good ethics; it's good business.

In a world where everything is connected, this approach is not just preferred; it is necessary.

It's the way forward for businesses and individuals alike.

It's a path that leads to success and meaning.

Emphasizing both aspects, emboding the dualty of Service is crucial.

Embrace the Cup runneth over

If I would try to summarize the balanced meaning of service to others,

I would name it “cup runneth over”.

Enough self love that it pours over to others

Enough skill & experience that it pours over to others.

Embracing this will lead to execptional personal growth, societal harmony and more opportinities for all.

I guess it is time for a System Change.

Start small today, by implementing a System Change in your own life, in micro.

I hope you learned something today.

Kiss Kiss,

Tarkan Turan

Sources:

The Alchemist on Youtube: The Esoteric Meaning of Satan, Ahriman, and The Dev